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✦ KeyPrice Signature Architecture - 🇿🇦 Cranberry House
Architectural Designation - Cranberry House is designated as KeyPrice Signature Architecture in recognition of its exceptional transformation of an existing residence into one of Camps Bay's most refined examples of contemporary South African architecture. Designed by Greg Wright Architects, under the direction of Principal Architect Greg Wright, the project reinterprets the site's architectural history while establishing a bold new identity overlooking the Atlantic Ocean. Completed between 2013 and 2016, the residence demonstrates how thoughtful remodelling can achieve architectural significance equal to that of a newly conceived home.
Positioned between the dramatic backdrop of Table Mountain and the Atlantic coastline, Cranberry House is defined by its strong geometric composition, deep cantilevered roof planes and restrained material palette of charcoal render, timber, glass and natural stone. Designed for a client with a passion for contemporary architecture, the residence balances openness with privacy through carefully layered indoor and outdoor spaces. Expansive terraces, landscaped courtyards, latticed pergolas and panoramic glazing create a home that celebrates Cape Town's climate while framing uninterrupted views of both mountain and ocean, establishing Cranberry House as a benchmark in contemporary coastal residential design.
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✦ International Recognition
Cranberry House has earned international recognition through its publication in leading architecture and design platforms for its exemplary residential remodelling and contemporary architectural expression. Rather than replacing the existing structure, the project demonstrates how sensitive transformation, contextual design and meticulous detailing can create a residence with a distinctive architectural identity. Its publication by international architectural media has established Cranberry House as one of South Africa's notable examples of architect-led contemporary residential design.
Featured By
• International architecture and residential design publications
While no verified international architectural awards have been identified to date, Cranberry House is recognised as one of Cape Town's distinguished contemporary residential remodelling projects.
Design Significance
Cranberry House is distinguished by its confident architectural language, where bold horizontal planes and angular forms establish a powerful visual presence within one of South Africa's most iconic coastal settings. The design carefully negotiates privacy from the street while opening completely toward the garden, mountain and Atlantic Ocean through expansive glazing and generous outdoor living spaces. Every level has been organised to strengthen the relationship between architecture and landscape, allowing natural light, sea breezes and surrounding vegetation to become integral components of the living experience.
The material palette reinforces this architectural clarity. Charcoal rendered volumes are softened by warm timber detailing, natural stone and carefully positioned landscaped elements that introduce texture and warmth throughout the residence. Deep roof overhangs, latticed pergolas and wrap-around terraces provide natural shading while extending the living spaces outdoors, demonstrating an elegant response to Cape Town's Mediterranean climate. The result is a residence that balances sculptural presence with everyday functionality, creating a timeless example of contemporary coastal architecture.
✦ Signature Features
• Contemporary remodelling by Greg Wright Architects
• Bold cantilevered roof planes and geometric composition
• Panoramic Table Mountain and Atlantic Ocean views
• Expansive wrap-around entertainment terraces
• Charcoal, timber and natural stone material palette
• Floor-to-ceiling glazing maximising natural light
• Landscaped courtyards and integrated outdoor living
• Latticed pergolas providing passive solar shading
• Seamless indoor-outdoor contemporary lifestyle
• Architect-led transformation of an existing residence
✦ Market Intelligence
Architectural Studio - Greg Wright Architects
Principal Architect - Greg Wright
Location - Camps Bay, Cape Town, South Africa
Project Timeline - 2013–2016
Configuration - Private architect-designed luxury residence
Public Market History
Cranberry House was commissioned as a bespoke private residence through the remodelling of an existing home and has not been publicly marketed through verified international sales campaigns. Its reputation has been established through architectural publication and design excellence rather than public market exposure.
Current Market Position
Situated within one of Africa's most prestigious residential suburbs, Cranberry House combines architectural authorship with the enduring value of Camps Bay's limited coastal property market. Its contemporary design, exceptional mountain and ocean outlook and internationally published architectural profile position the residence among Cape Town's most distinguished architect-designed private homes.
KeyPrice Estimated Market Value (2026)
R65 Million – R85 Million
US$3.6 Million – US$4.8 Million (Estimated)
KeyPrice Assessment
Cranberry House derives its significance from the successful reinvention of an existing residence into an architecturally distinctive contemporary home. Designed by Greg Wright Architects, the project demonstrates how thoughtful remodelling, contextual sensitivity and disciplined architectural expression can produce a residence of enduring quality. Combined with its prime Camps Bay location, uninterrupted views of Table Mountain and the Atlantic Ocean, and strong international editorial recognition, Cranberry House represents one of South Africa's most accomplished examples of architect-led coastal residential architecture. This estimate represents KeyPrice's independent editorial market assessment and should not be interpreted as a formal valuation or certified appraisal.
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@ Anchor Price
Optimisation = Speed + Competition
There is a
probability of generating strong buyer
engagement or offers.
@ Asking Price
Optimisation = Balance
There is a
probability of achieving a successful
transaction within expected timeframes.
@ Ceiling Price
Optimisation = Maximum Value Extraction
There is still a high-value outcome potential
,
but with a smaller, more selective buyer pool
and higher negotiation friction.
Negotiation Pressure:
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Verified Confidence: 100.0%
Demand Strength: 52/100
Average: R50.0M
Range: R50.0M - R50.0M
Variance vs Market: 70.0%
Confidence Tier: High
Live: 106 Days
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